Lyndsay and Shannon discuss the business aspects of flower farming with Julia Shank, author of "The Farmer's Office." They emphasize the importance of data-driven decisions and reflect on their own challenges in running profitable farms. Julia shares insights on adopting an entrepreneurial mindset for financial sustainability, covering topics like marketing, financial management, and employee oversight. The conversation also addresses common struggles for new farmers, such as balancing passion with business needs and overcoming financial management fears.

Link to her book : The Farmer's Office, Second Edition: Tools, Templates, and Skills for Starting, Managing, and Growing a Successful Farm Business

Link to her website: 1-Home The Farmers Office

Instagram: @TheFarmersOffice

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm