“Every Square-Peg Business Eventually Meets Its Round-Hole World.” - Greg Satell

On this episode author, speaker and consultant Greg Satell shares with us the principles of his latest book: Mapping Innovation. In this show we discuss:

How Einstein, Darwin and Fleming needed more than their individual genius to bring their ideas to life

Why innovation fails

A better understanding of innovation by dispelling myths

How Blockbuster, Kodak and others were well aware of the threats that disrupted them

How Air BnB and Hotels serve different market needs

New tools to frame problems

How innovation in the digital age has evolved from previous times

How collaboration is king

Highlight that you need to re-energise your human capital not just your technological resources

Why we need a personalised portfolio approach to our innovation efforts

How Google, Amazon and others prepare for their eventual cash cow disruption

You can learn more about Greg here:

https://www.digitaltonto.com/about/

https://www.gregsatell.com/