World Vision President and CEO Edgar Sandoval is no stranger to innovation. While at Proctor and Gamble, Sandoval led the ground-breaking (and Emmy-winning) "Like a Girl" ad campaign, which was targeted at improving the confidence of young women. What is surprising, however, is that Sandoval continued to explore and foster new ideas at World Vision, resulting in "Chosen," a program that flips child sponsorship on its head by allowing the children to choose the sponsors. In this rich conversation with interviewer Lori Hermann, Edgar explains how leaders can find new ideas, and the essential role leaders play in innovation.