The Betting Startups Podcast

Ep. 122: Helping operators open new monetization channels w/ Björn Nilsson from FTDx

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Ep. 122 features Björn Nilsson from FTDx, which is transforming blocked traffic.


Hear him discuss:


  • His career journey through various payment and operator roles, including consulting for Betfair, Unibet, and others.
  • The origins and evolution of Triggy, a product aimed to convert fans into bettors.
  • The founding of FTDx, focusing on monetizing non-local traffic for gaming operators.
  • Challenges in managing regulatory environments and non-monetized traffic.
  • FTDx's simple integration process and the positive reception from early adopters in Finland and Brazil.
  • Insights into FTDx's fundraising process.
  • Lessons learned from Triggy about building sustainable, cash flow positive businesses.
  • His perspective on innovation within the gaming industry, highlighting the influx of new ideas from the US and Eastern Europe.

    •  

    Learn more 👇

    ➡️ FTDx website

    ➡️ Björn Nilsson on Linkedin

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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