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Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

The five episodes in this series are:

1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk

2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc

3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE

4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ

5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4

In this episode of The Daily Coffee Pro by Map It Forward, Ana shares her journey as a fifth-generation coffee producer from Quindío, Colombia, the challenges of entering the industry during market lows, and her determination to innovate and sustain her family legacy.

The conversation delves into the highs and lows of her first five years, the impact of market prices on her business, and the importance of building strong, lasting relationships in the specialty coffee sector.

This episode also highlights the challenges of 2020, the significance of direct trade relationships, and the transformative effects of market volatility in 2024.

Join us for an insightful discussion on the future of coffee production and the resilience required to thrive in the industry.

00:00 Market Hits New Highs

01:37 Introduction to the Series

02:11 Ana's Journey into Coffee

05:25 Challenges and Triumphs

13:39 The Impact of Market Prices

19:55 Building Sustainable Relationships

21:25 Looking Ahead to 2026

24:18 Conclusion and Next Episode Preview

Connect with Ana and Cafe Primitivo here:

https://www.instagram.com/cafeprimitivo/

https://www.cafeprimitivocolombia.com/

https://www.linkedin.com/in/anadonneys/

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Support this podcast by supporting our Patreon:

https://bit.ly/MIFPatreon

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

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📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

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