This week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.

Crystal Vilkaitis is a world-class social media expert and powerful speaker who helps retailers shine online and bring their unique brilliance to the local and global masses. Fueling retailers with confidence to grow their visibility and results, Crystal’s on a mission to help Main Street businesses thrive. She’s spoken on stages around the globe and has shared the stage with industry giants like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, Brendon Burchard, and more. She also serves on the Board of Directors for Heart on Main Street and Gift for Life.

For more than 15 years, Crystal has been helping retailers boost sales and drive more traffic through social media and marketing. In 2012, Crystal founded Crystal Media, a social media advertising and digital marketing agency. Crystal and her team are passionate about alleviating retailers' frustrations and confusions about social media and online marketing.

Crystal hosts the show Rooted in Retail, covering retail-centric topics like marketing, money, mindset, A.I., and more. Most recently, she launched Crystal Uncorked, a podcast that features inspiring guests and interesting business conversations over a glass of wine. She started the show to share open and honest conversations about her journey and to talk to other entrepreneurs about their experiences. On the podcast, she pulls back the curtain and talks about the highs and the lows of being a business owner.

Here, Michelle and Crystal dive into how our fast-paced age of technology and social media influences the retail industry. Crystal shares insights into how platforms like TikTok are changing how products are sold and how things go viral. Michelle and Crystal also discuss working and traveling with their husbands, holiday marketing strategies, and how AI is changing the game.

What’s Inside:

• How retailers are adapting to the world of social media.
• Holiday marketing tips.
• How AI is changing the retail game.

Mentioned In This Episode:
Crystal Media Website
Crystal on Instagram
Crystal on Facebook
Crystal on YouTube
Crystal on LinkedIn
Rooted in Retail Website