As the forces of globalisation, automation, and artificial intelligence combine to disrupt every field and every career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

Carmine Gallo is the bestselling author of many titles including Talk Like TED, The Presentation Secrets of Steve Jobs, The Storytellers Secret and the focus of today's show “Five Stars: The Communication Secrets to Get from Good to Great”

We talk:

• Persuasion offering a competitive advantage
• We need to focus on a specific and time specific goal
• What we can learn from John F. Kennedy
• The NASA story
• Interview skills
• Why we should keep our presentations brief
• Verbal content versus visual content
• Corporate storytelling
• The Pathos Principle
• Origin Stories
• The element of struggle
• The example of Nike
• Psychological Safety
• The use of simple language
• Winston Churchill
• John Chambers, Cisco CEO, Emeritus

More about Carmine and his books here:

http://www.carminegallo.com