This episode is sponsored by Sales Producers Inc., a progressive business to business company representing gift, lifestyle, fashion, personal care, & kids lines selling to retail stores with a mission to create long lasting, profitable relationships by adding significant value to their customer, vendor, and team partners. For more information, check out their social media or website www.salesproducersinc.com.

Susan George is a passionate advocate for the limitless potential of social media and the CEO and Founder of Mediary Marketing. Her journey to this point wasn't your typical trajectory. Before diving into the dynamic world of digital branding, Susan was a full-time musician. Little did she know that her background would lead her to discover the transformative power of building a personal brand on social media.

From getting women paid to be authentically themselves online to taking a founder's vision and crafting the most authentic brand story, Susan finds that social media is a great equalizer, where anyone can build an audience and opportunities around their passions, talent, and pursuits.

Susan’s vision for Mediary is to be the go-to agency for creatives and brands that like to think outside the box. She also strives to build authentic connections and communities that can support, uplift, inspire, and make the world a better place.

Here, Susan and Michelle talk about the importance of social media and how it’s important to utilize it when building a successful business or brand. Susan shares several amazing tips and tricks to help make your own social media platforms shine. Susan also shares why TikTok is way more than just a dancing app, how to deal with internet trolls and bullies, and what it means to go viral.

What’s Inside:

• How Susan’s music career led her into a full-fledged marketing agency
• Why TikTok is way more than a dancing app
• What it means when content goes viral

Mentioned In This Episode:

Mediary Marketing Website
Mediary Under the Influence Podcast
Susan George on Instagram
Susan George on TikTok

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