This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.

Ep. 137 - Why Irish people should identify as leprechauns.

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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Ep. 137 - Why Irish people should identify as leprechauns.

Ep. 137 - Why Irish people should identify as leprechauns.

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