The Betting Startups Podcast

Ep. 144: 2 decades in the affiliate game with Adam Small from Third Planet Affiliates

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Ep. 144 features Adam Small, co-founder of Third Planet Affiliates, a leader in online gaming content.

 

Hear him discuss:

  • How he unintentionally got started in the affiliate space with PocketFives, and later with USBets
  • What motivated him to launch Third Planet Affiliates at this stage of his career, and the vision behind its portfolio of properties that includes Lottery Geeks, Casino Reports, and Props.com
  • The evolving affiliate model and opportunities for innovation in the gaming industry - especially following recent turmoil in the space
  • Lessons learned from entrepreneurial exits, and navigating earn-out periods with larger organizations like Better Collective
  • Staying open to unexpected opportunities, which led to their unplanned acquisition of Props.com
  • The enduring partnership with co-founder Cal Spears, and the dynamics of their collaboration over two decades of building together
  • Reflections on his entrepreneurial journey, including the one decision he would do differently if he could

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Third Planet Affiliates on Linkedin 

    ➡️ Adam Small on Linkedin 

     

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

     

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