<p>Part II of Bradley Hartmann's conversation with Bruce Merrifield, President of Merrifield Consulting Group and partner at WayPoint Analytics. They continue the discussion on profit models, customer profitability rankings, the importance of identifying Gazelles (the 4% of companies that are growing 2-4X faster than the competition due to continuous innovation), and the parable of Charlie The Milkman. Visit <a href= "http://www.behindyourbacksales.com/podcast">www.behindyourbacksales.com/podcast</a> to download the transcript/case study from Part I with Bruce—episode 143. </p>

Part II of Bradley Hartmann's conversation with Bruce Merrifield, President of Merrifield Consulting Group and partner at WayPoint Analytics. They continue the discussion on profit models, customer profitability rankings, the importance of identifying Gazelles (the 4% of companies that are growing 2-4X faster than the competition due to continuous innovation), and the parable of Charlie The Milkman. Visit www.behindyourbacksales.com/podcast to download the transcript/case study from Part I with Bruce—episode 143.

<p>Part II of Bradley Hartmann's conversation with Bruce Merrifield, President of Merrifield Consulting Group and partner at WayPoint Analytics. They continue the discussion on profit models, customer profitability rankings, the importance of identifying Gazelles (the 4% of companies that are growing 2-4X faster than the competition due to continuous innovation), and the parable of Charlie The Milkman. Visit <a href="http://www.behindyourbacksales.com/podcast" rel="noopener noreferrer">www.behindyourbacksales.com/podcast</a> to download the transcript/case study from Part I with Bruce—episode 143. </p>

Ep. 144 :: Profits, Gazelles, and Charlie The Milkman: Bruce Merrifield Part II

Are you spending more time solving problems than actually leading in your construction business?

The Construction Leadership Podcast helps executives build high-performing teams, finish on time and under budget—without all the firefighting and babysitting—so you can lead with clarity, consistency, and control.

Hosted by Bradley Hartmann—author of 15 books for the construction industry who teaches leadership in the University of Oklahoma's Master's program for construction professionals—each episode delivers real-world lessons for real-world builders.

You'll learn how to:
 • Lead change with less resistance using field-tested strategies that increase engagement
 • Build a culture of accountability—without micromanaging or constant confrontation
 • Eliminate confusion with mental models and tools that drive confident execution

New episodes drop every Tuesday and Thursday.

Ready to jump in? Start with episode 470: The Glock 17, a Billionaire, and the Leadership Lesson That Will Transform Your Team's Change Management. It's a listener favorite and will shift how you lead through resistance.

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Management

Are you spending more time solving problems than actually leading in your construction business? The Construction Leadership Podcast helps executives build high-performing teams, finish on time and under budget—without all the firefighting and babysitting—so you can lead with clarity, consistency, and control. Hosted by Bradley Hartmann—author of 15 books for the construction industry who teaches leadership in the University of Oklahoma's Master's program for construction professionals—each episode delivers real-world lessons for real-world builders. You'll learn how to: • Lead change with less resistance using field-tested strategies that increase engagement • Build a culture of accountability—without micromanaging or constant confrontation • Eliminate confusion with mental models and tools that drive confident execution New episodes drop every Tuesday and Thursday. Ready to jump in? Start with episode 470: The Glock 17, a Billionaire, and the Leadership Lesson That Will Transform Your Team's Change Management. It's a listener favorite and will shift how you lead through resistance.

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Ep. 144 :: Profits, Gazelles, and Charlie The Milkman: Bruce Merrifield Part II

Ep. 144 :: Profits, Gazelles, and Charlie The Milkman: Bruce Merrifield Part II

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