The Betting Startups Podcast

Ep. 149: How it pays to be a fan w/ Michael Testa from Wunderfan

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Ep. 149 features Michael Testa from Wunderfan, with guest host Thomas Coiner. Wunderfan redefines sports loyalty by rewarding fan engagement through an innovative "It Pays to be a Fan" model.

 

Hear them discuss:

  • Wunderfan’s unique slogan "It pays to be a fan", and how that applies to fan loyalty
  • Michael's entrepreneurial journey in customer loyalty and in a startup acquisition
  • How Michael's co-founders, Blake Patterson and Geran de Klerk, are leveraging their past successes for Wunderfan
  • What they learned from the success of building Wunderpar, a golf-focused version of Wunderfan
  • Why they've invested so heavily in the scalability of their "Attend-to-Earn" and "Watch-to-Earn" technology
  • How they've acquired their first 10,000 users in just four months
  • Why Michael is such a fan of product-led growth tactics, and how they're using them with Wunderfan
  • How their campus ambassador program has resulted in a cost-per-install of less than $1
  • Current efforts to raise a $2.5M seed round to accelerate Wunderfan's expansion

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Wunderfan website 

    ➡️ Michael Testa on Linkedin 

     

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

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    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

     

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