In episode 151, Tim Lyons (VP of Sales at Brockway-Smith Co. aka BROSCO) joins the podcast to discuss sales and leadership at the 130-year-old firm. Founded in 1890, BROSCO is the largest distributor of millwork products in the Northeast.

Tim and Bradley discuss how to honor the past sales methodologies that have proven resilient at the firm while continuing to innovate. Tim also shares a poignant example of overcoming the sunk cost fallacy and some of his inspiration from General and President Dwight Eisenhower. Lastly, Tim shares the value he's received from being a leader and active member in the World Millwork Alliance (WMA), the sponsor of today's episode.

In a year of considerable change, millwork innovation and creativity continue to be the constant. During this challenging time, the health and welfare of our WMA members, staff, and event attendees continue to be a top priority. The WMA invites you to join us for our energizing, virtual program, complete with a premier lineup of industry experts and panel discussions for millwork businesses with a focus on resilience, empowerment, and effective management.

The virtual event runs from October 5-7. Register for free at: https://worldmillworkalliance.com/2020-virtual-conference/