The Betting Startups Podcast

Ep. 152: Using charitable giving to drive player retention w/ Tiffany Santisteban Lagos

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Ep. 152 features Tiffany Santisteban Lagos from EmpowerYourPlay, which transforms gaming rewards by integrating micro-giving to charities of players’ choice.


Hear her discuss:

  • EmpowerYourPlay winning the recent Pitch ICE competition, and the benefits that has brought
  • How EmpowerYourPlay is using charitable giving as a new player retention mechanism for operators
  • The insights she got from speaking to over 10,000 players before launching, and how that helped validate her hypotheses
  • Why Gen Z and Millennials are driving a shift toward purpose-driven spending
  • Why her experience building EmpowerYourPlay has been "like drinking water from a firehose"
  • How attracting top talent on equity-only roles has helped Tiffany bootstrap EmpowerYourPlay to this point
  • Current efforts to raise £750k in pre-seed funding to scale operations
  • The ambitious goal to donate over $50M to charities in the coming years

    •  

    Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets


    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ EmpowerYourPlay website 

    ➡️ Tiffany Santisteban Lagos on Linkedin 

     

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

     

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