In episode 153, Jenna Duett brings her enthusiasm and insights to the Behind Your Back Podcast. Jenna is the Director of Media and Regional Marketing for one of the largest franchisors in the construction space. Jenna details how she thinks about traditional marketing channels (TV, print, radio) versus digital (email, social media platforms, video, podcasts) and how she frames the opportunities facing her franchisees who are challenged with limited time and budgets—while Jenna is challenged with ensuring her franchisees are successful.

Jenna and host Bradley Hartmann discuss how to structure effective Calls to Action, how to avoid training your customers to anticipate and expect discounts, and Jenna's passion for food, which she has parlayed into a position as a BBQ judge at the World Food Championships, coming to Dallas November 5-9, 2020.

Thank you for listening.

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