The Retail Whore

EP 155: BAKED WITH LOVE: ONE FANTASTIC FARMSTAND WITH MELANIE SCOFIELD


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MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy!

Melanie Scofield is a self-taught baker who started her journey only a few short months ago. Last year, she was diagnosed with LGL Leukemia after having back surgery and an emergency spine surgery. Melanie’s life had completely turned upside down. She had all these medical issues and then also lost her job of 8 years, which was truly devastating.

Going back to work was not an option for Melanie, because some days she’s really sick. She started baking bread for her family, which was truly therapeutic. Melanie fell in love with it and knew this is what she wanted to do. She knew she couldn’t commit to a storefront, so she decided to open a small farmstand in from of her house instead.  There, she sells her organic sourdough and baked goods.

Marketing is Melanie’s other favorite thing to do, and she knew she could do everything from home. Her community has been amazing, and they’ve supported her stand for the past five months. Melanie is so thankful, and she says bringing joy to her community is what keeps her going. She wouldn’t change a thing!

Melanie shares her inspiring story of how she stated her stand, Farm and Flour. She also talks about her health struggles and how her surgeries and cancer diagnosis transformed her life. Michelle and Melanie discuss Melanie’s former retail store experience, how she’s expanded her offerings since opening, and her plans for the future.

What’s Inside:

  • How Melanie started her stand, Farm and Flour
  • How Melanie’s expanded her offerings since she started
  • Melanie’s plans for the stand’s future

Mentioned In This Episode:
Farm and Flour on Instagram
Farm and Flour on Facebook

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The Retail WhoreBy Michelle Sherrier

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