This episode is sponsored by Patrick & Company, a wholesale sales agency proudly representing nationally and internationally branded companies. Located in the Dallas Market Center, for over 30 years they have been the go-to source for retailers helping to discover those unique, sought-after, and stylish brands.

Kerrie Fitzgerald is the founder of Kerrie Fitzgerald LLC, an ecommerce and product business consulting & educational agency. She’s also the host of the top 100 marketing podcast, The 6 Figure Product Business Podcast.

As a digital marketing expert, Kerrie helps e-commerce businesses create "wildly in demand"
brands that their customers are obsessed with. Her unique framework stems in organic marketing, that brings in consistent sales and traffic without focusing a dime on ads.

After starting her first high-end pet e-commerce business, The Dapper Dog Box, in 2016, she grew the business to six figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time, she was featured in Buzzfeed, Forbes, and Mariah Carey’s
Magical Christmas Special.

Kerrie is a proud boy & dog mom, hot sauce and coffee lover and an east coast transplant living in Seattle.

Here, Kerrie and Michelle catch up on everything since Kerrie was on the show last year, including her brand-new book, Customer Obsession. Kerrie shares how she’s pivoting in life and business, including her ideas for another product-based business and a software business. She also shares her experience with burnout, chasing the high of starting new projects, and more.

What’s Inside:

• All about Kerrie’s book, Customer Obsession
• Kerrie’s experience with burnout and making life and business changes
• The top three elements of cult-like brands

Mentioned In This Episode:
Kerrie Fitzgerald Website
Kerrie Fitzgerald on Instagram
Kerrie Fitzgerald on YouTube
Kerrie Fitzgerald on TikTok