In the September issue of the LBM Journal, sales consultant Bill Lee posed the question, "Is your team trained to deal with price objections?"

Short answer: no.

Upon reading Bill's article, a sales manager from Wisconsin named Bobby reached out to me via Instagram. He asked, "What's your thought on how someone should stand their ground to this 1-2 punch from a customer: I can get a better price somewhere else. Is this the best you can do?"

In this episode, Bradley Hartmann outlines a thoughtful methodology to use as a script.

The price objection—you know it's coming. Prepare for it. Execute a response optimized to beat it.

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