The Betting Startups Podcast

Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel

Listen Later

Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024.


Hear him discuss:

  • How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties
  • The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks
  • Why they’re creating a hybrid model between sportsbooks and betting exchanges
  • How liquidity pools and smart contracts enable a smooth betting experience
  • The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi
  • Their go-to-market strategy, and who they see as their ideal target customer
  • Why they are focused on soccer only for the time being
  • Regulatory challenges of launching a crypto-based platform, especially in the U.S.
  • Their experience in Techstars, and current efforts to raise a new round of capital
  • Creative marketing approaches that stood out at The Starties awards

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ LiveDuel website 

    ➡️ Will Martin on Linkedin

     

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Betting Startups PodcastBy BettingStartups.com
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    9 ratings

    More shows like The Betting Startups Podcast

    View all
    This Week in Startups by Jason Calacanis

    This Week in Startups

    1,272 Listeners

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    511 Listeners

    Pivot by New York Magazine

    Pivot

    8,935 Listeners

    Unchained by Laura Shin

    Unchained

    1,208 Listeners

    Business of Betting with Jason Trost by Jason Trost

    Business of Betting with Jason Trost

    57 Listeners

    Bet The Process by Bet The Process

    Bet The Process

    620 Listeners

    Animal Spirits Podcast by The Compound

    Animal Spirits Podcast

    1,983 Listeners

    Practical AI by Practical AI LLC

    Practical AI

    186 Listeners

    The Market Huddle by Patrick Ceresna & Kevin Muir

    The Market Huddle

    361 Listeners

    My First Million by Hubspot Media

    My First Million

    2,610 Listeners

    Be Better Bettors by Spanky

    Be Better Bettors

    196 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,260 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,777 Listeners

    NEXT.io Podcast by NEXT.io

    NEXT.io Podcast

    3 Listeners

    Zero Latency: An Eilers & Krejcik Gaming Podcast by Eilers & Krejcik Gaming

    Zero Latency: An Eilers & Krejcik Gaming Podcast

    9 Listeners