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Some tools evolve. Others endure. Direct mail does both.

Cara Augspurger sits down with Joe Leach, CEO of AppealMaker, to unpack how technology is reshaping one of fundraising’s most trusted tools - direct mail.

They dig deep into how automation, follow-up strategies, and smart timing can turn traditional mail into a high-performing element of your year-end fundraising strategy. 

Plus, Joe shares how smaller nonprofits can use agility to their advantage, and why the simplest changes often deliver the biggest results.

Discover:

• How automation streamlines direct mail fundraising
• Why follow-up letters can double response rates
• How small teams can move faster…and smarter
• Where direct mail fits in your multi-channel strategy

Resources Mentioned:

• AppealMaker - Your all-in-one, 24/7 direct mail platform made for nonprofits. Get started today, no credit card needed.
• 2025 State of Direct Mail Report

This episode is proudly sponsored by AppealMaker - smarter direct mail for stronger donor connections.

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?
Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.

Discover how Donorbox can help you help others!

The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode:
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