In this podcast episode of The Enrollify Podcast, recorded Live from AMA,  Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education.

Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies. She introduces her new book, Organic Social Media: How to Build Flourishing Online Communities, which focuses on transferring knowledge about social media strategy based on her experiences and learnings. 

In this episode, Zach and Jenny discuss Jenny's "six M's of social media" - Mission, Message, Management, Medium, Metrics, and Monitoring - and chat about the importance of strategy over tactics in choosing the right channels for social media engagement.

Furthermore, Jenny talks about the "three scroll rule" - a strategy ensuring diversity and representation in MIT's social media content, ensuring that within three scrolls, a follower can see a comprehensive story of the institution.

Finally, the podcast touches on the future of social media, with Jenny predicting a shift towards more "owned spaces" as opposed to "rented spaces" on existing social media platforms. She believes that this shift will provide a safer and more controlled environment for content.

About The Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register