Retail icon Iris Fuller opened her store, Fillamento, back in April 1981 and led the Fillmore District neighborhood renaissance in the San Francisco area. In its heyday, Fillamento was three floors at Fillmore and Sacramento and was filled to the brim with furniture, glassware, linens, bath items and eclectic gifts from the whimsical to the practical. After 20 glorious years of business, Fillamento closed permanently in 2001. 

Here, Iris talks about the early days of Fillamento and how taking on samples and consignment later evolved into curating her unique brand. Iris shares all the details of how she created her store layout and her strategy for changing around displays and merchandising. Iris also shares where she finds inspiration, how Fillamento grew and changed over the years, how her mentorship shaped so many others in retail, and a special guest appearance by Nathan of Nathan & Co.!

This week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines. 

What’s Inside: 

• How Iris started and grew her iconic store, Fillamento
• How Iris developed her signature brand
• How Iris’ mentorship influenced so many in retail

Mentioned In This Episode:
Iris Fuller on Instagram

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