In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships between farmers and florists, and embracing the seasonal nature of flowers to create sustainable, thriving businesses.

Learn more about Kelly Shore: Website, Instagram, Facebook

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