Send a text

Email is where most supporters experience your organization over time – not just during campaigns, but in the quieter moments in between.

Jena Lynch sits down with our on-the-ground fundraising expert, Cara Augspurger, CFRE, to talk about what’s really happening in those in-between spaces. Because the emails you send every day? They’re shaping donor relationships long before the next ask ever lands.

They dig into what happens when email becomes something you send just to tick the box, how reactive communication slowly becomes the relationship, and why clarity matters more than volume in overflowing inboxes.

This isn’t about crafting perfect emails or sending more messages. It’s about creating a rhythm supporters can follow, and putting a few simple structures in place so consistency feels doable, even when capacity is stretched.

When email drifts, you don’t always see it right away. But you feel it later, in trust, in engagement, and in how people respond when you do reach out.

Discover:

• Why email is often the relationship, whether you intend it to be or not
• How clarity and repetition work together (without becoming noise)
• What changes when communication is supported by systems, not willpower

Don’t forget to download our useful blog to keep you 'systems' focused: 

Email Marketing Tips for Nonprofits

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?
Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.
Discover how Donorbox can help you help others!

The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode.

The Nonprofit Podcast is available every Thursday on all popular podcast platforms.
🎙️ Apple Podcasts: The Nonprofit Podcast
🎙️ Spotify: The Nonprofit Podcast
🖥️The Nonprofit Podcast 🎙️🎙️ - YouTube

Support the show