In this episode, Lyndsay and Shannon discuss strategies for overcoming the mid-season “CSA slump” in flower subscription programs. They share insights on keeping customers engaged through creative communication, personalized touches, and community-building events. The conversation covers the unique challenges of CSA customers, the importance of clear reminders, and adapting subscription structures. Practical tips include using welcome guides, offering bonuses, and gathering feedback. The episode provides actionable advice for flower farmers to maintain excitement, deepen customer relationships, and ensure a vibrant, profitable CSA season.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm