In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞).

I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage.

In this episode, I'll cover:

• What the algorithm is really looking for

• Why saves, shares, watch time, and comments matter

• How to help Instagram and TikTok understand your wedding content

• Why creating valuable content beats chasing "algorithm hacks"

• Simple ways to get your content in front of more engaged couples

Mentioned in this episode:

✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ 

✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm 

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