Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. this episode is with Rod Reasen, CEO of Springbuk. Sprinbuk is an online health analytics platform to forecast costs, measure performance and improve health. The Company, based in Indianapolis, Indiana, recently raised $20 million of Series B venture funding in a deal led by HealthQuest Capital and Echo Health on January 22, 2018. Lewis & Clark Ventures and Elevate Ventures.

Rod discusses the myth that raising capital is hard in the Midwest, how he ran a sales-like process, how and why he did extensive research on investors, and the detailed grading system he used to ultimately select his funding partners.

BONUS: check out the cool VC Scoring worksheet that Rod used to sort and analyze potential investors: https://docs.google.com/spreadsheets/d/1_FRMjZZktqfgPU3nPdyZKwjeaeOcVhv2vQMoGmgV-Pk/edit?usp=sharing