With the recent rash of beer commercials insulting the companies’ own customers in order to score cheap political points, it’s reasonable to ask what’s going on. Traditional economics holds that companies are profit-maximizing entities, so why are Bud Light and Miller Lite still willing to virtue-signal when it comes at the cost of boycotts and plummeting stock prices? Matt Kibbe and Jennifer Sey, former brand president for Levi’s, discuss how the impact of ESG scores has altered the behavior of corporations that now believe that being “on the right side of history” is more important than making good products and serving customers.