The Movement Mentality Podcast with Missy Bunch

Ep. 23 Navigating the Virtual Yoga Landscape with Francesca Cervero

Missy sits down with seasoned yoga educator Francesca Cervero to explore what it takes to build a sustainable, values-led teaching business in the virtual world. Francesca has been teaching private yoga full-time since 2005 and training other yoga teachers since 2012, and in this conversation, she shares lessons learned from decades in the industry.

They discuss the evolution of yoga instruction post-COVID, how to remain financially viable without compromising your values, and what it really means to serve your clients with presence and care. If you're a movement teacher trying to navigate the online space without burning out or selling out, this episode offers grounded, practical insight.

In this episode

·  03:45 - Francesca’s path from ballet dancer to yoga teacher

·  05:32 - Why the pandemic accelerated much-needed change in the yoga world

·  07:00 - The magic and nuance of private yoga instruction

·  10:14 - Why “make more money” isn’t the right goal for every teacher

·  12:33 - How to structure pricing to reflect your values

·  14:05 - Staying off social media - and still having a thriving business

·  17:10 - Francesca’s honest take on email marketing and business coaching

·  20:55 - Teaching clients in larger bodies, pain, or pregnancy with integrity

·  24:18 - Serving versus selling: how Francesca reframes online business

·  29:40 - Yoga as a therapeutic tool for nervous system support

·  33:10 - The hardest lesson learned in 20 years of teaching

Quotes

• “I think the way we show up as teachers and space holders matters even more than what we teach.” [20:55]
 • “I don’t need a million followers to have a thriving business. I need trust.” [14:05]
 • “Let your values be the GPS for how you grow your teaching practice.” [12:33]

Connect with Missy & Francesca

·       missybunch.com.

·       Instagram: @missybunch15.

·       Instagram: @themovementmentality

·       Watch this episode on YouTube: @TheMovementMentality

·       Movement IQ Membership: movementiq.co

·       Francesca's IG @francescacervero

• Francesca Cervero Website: francescacervero.com
• Francesca’s Podcast: The Mentor Sessions

About Missy

Missy is a multi-certified movement therapist who has been educating and coaching for over 15 years. As a young professional dancer, she battled many injuries over her career and one day she found someone who studied neurology (the study of the brain and nervous system). After one session with this person, her 4-year knee pain was completely gone. She knew she wanted to teach this approach to the world.The importance of brain function and using the nervous system to rapidly “debug” movement patterns, decrease pain, and increase performance, has led her to teach and create lightning-fast improvements with people from all walks of life. Her specialties include injury prevention, injury r