The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

We welcome author of “The Corporate Startup: How established companies can create successful innovation ecosystems”, Dan Toma, welcome to the show

A reminder to sign up to the newsletter on www.theinnovationshow.io and you will be in with a chance to win one of 2 prizes, Dan has kindly offered us a copy of the Corporate Startup Book and access to the Corporate Startup video course worth €480 on https://thecorporatestartupbook.com, ends July 30th 2020