Odds are you cannot remember a more tumultuous time in your agency. You probably endured through 9/11 but we understood what happened and why. You probably survived the 07-08 recession but we saw it coming and had time to plan and adjust. Covid-19 brings a rare and overwhelming combination of a health scare, human isolation, and an economic shutdown all in one fell swoop. No wonder you’re feeling a bit frantic. That’s why I’m worried about you. If you can’t stand strong through this, your agency is in trouble.

The way we lead our agency through this is by acknowledging how hard it is and taking care of ourselves. We have to recognize that we’re grieving right now and because of that, we’re experiencing a wide range of emotions from terror to anger to a need to just keep moving.

All of that is natural and to be expected. But it’s not helpful. In this episode we’re going to talk about grieving, about accepting the loss and deciding what path makes the most sense for your shop. Beyond that – we’re going to talk about how YOU survive this and lead your team to the better days that we know are waiting for us around the corner.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in This Episode:

• How agency owners can overcome the mental hurdles of being the ship’s captain in time of crisis
• What we’re going through as agency leaders and what we can do to survive the storm
• How to overcome the sense of loss and grief the pandemic has brought upon us
• Tools and resources agency owners can use to navigate new challenges brought by the COVID-crisis
• Why agency owners need to take care of themselves before they can take care of anyone else
• How you can use this period of change to rethink the way you do business

AMI works with agency owners by:

• Leading agency owner peer groups
• Offering workshops for agency owners and their leadership teams
• Offering AE Bootcamps
• Conducting individual agency owner coaching
• Doing on-site consulting
• Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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Ways to contact Drew McLellan:

• Email: [email protected]
• LinkedIn: www.linkedin.com/in/drewmclellan
• Website: https://agencymanagementinstitute.com/
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Tools & Resources (if needed):

• COVID Resource Page
• Brief video explaining the 55-25-20 ratio
• Blog post: Cover your agency in case your client pulls the plug
• Blog post: What to do when your client is stalled
• Facebook Group for the Build a Better Agency Podcast