Dr. Bill Layman is an orthodontist in Clearwater, Florida, with a background as unique as it is inspiring. A graduate of the Citadel and the Vanderbilt orthodontic program, Bill also earned his MBA from the prestigious Wharton School of Business. His analytical mindset and passion for teaching have made him a leading voice on the economics behind major orthodontic decisions.

On this episode, you will discover:

• The Make-Buy analysis for in-house aligners and how to calculate the true cost per aligner
• Why orthodontists should consider opportunity cost when building an in-house lab
• A Keep-Sell framework to objectively evaluate OSO offers and private equity deals
• How Bill uses DentalMonitoring to create patient-centric workflows and dynamic scheduling
• Lessons from military service, business school, and private practice that shape innovation in orthodontics

Recorded December 11, 2022 at Coastal Creative Studios in St. Petersburg, FL.

Generous support for this podcast comes from KLOwen Custom Braces and Revere Partners.

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.