GRAMMY-recognized #1 hit songwriter, Cliff Goldmacher shares how to explore, shape and sell our ideas by teaching us how to write songs.

Doing so helps develop the essential skills of:

Lateral thinking

Creativity

Communication

Empathy,

Collaboration,

Risk-taking and

The diffusion of ideas for better innovators.

It is a pleasure to welcome the author of: "The Reason For The Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs", Cliff Goldmacher.

More about Cliff and his workshops:

https://www.thereasonfortherhymes.com