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In this episode, Al and Steve sit down with April Clobes, president and CEO of MSU Federal Credit Union, to chat about growth strategies in Michigan, a state that ranks 49th in overall population growth since the 1990s. Spoiler: For the university credit union, it includes more intimate marketing, like sponsoring green-and-white pizzas (the university’s colors) and pizza-making classes.
April also dishes on the credit union’s two digital banks, while the crew explores how to deal with lost revenue when becoming a $10 billion institution (thanks, Durbin).
5
2020 ratings
In this episode, Al and Steve sit down with April Clobes, president and CEO of MSU Federal Credit Union, to chat about growth strategies in Michigan, a state that ranks 49th in overall population growth since the 1990s. Spoiler: For the university credit union, it includes more intimate marketing, like sponsoring green-and-white pizzas (the university’s colors) and pizza-making classes.
April also dishes on the credit union’s two digital banks, while the crew explores how to deal with lost revenue when becoming a $10 billion institution (thanks, Durbin).
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