Last week, I walked into a home building expo ready to spend £400,000 with a specific company. I had done my homework, chosen my vendor, and was ready to sign on the dotted line.

But instead of securing my business, they lost it.

Here's the kicker: they didn't lose it to a better product or a cheaper price. They lost it because of one simple, avoidable mistake in their sales process.

And they were making it over and over again. They were easily losing a client per hour.

I hope you're not making this mistake in your business.