Men's grooming expert and award-winning barber @mattyconrad joined us again at ISSE and we had some great discussions on how to find your client's true style, industry trends, and what's more important: the service or the experience.

This Week's Topics:

• Trends and phases

• Authenticity

• Becoming the beard expert

• Lack of grooming knowledge from clients

• Being observant and finding the client's style

• The importance of the haircut vs the client's experience

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