Build a Better Agency Podcast

EP 271: Managing projects effectively in your agency with Peter Coppinger


Listen Later

Project management is a challenge for every agency, regardless of their size or tenure. Many agencies have a physical project board on a wall or are using Excel spreadsheets to try to keep everything in check. Unfortunately, these rudimentary project management systems end up costing agencies time, money, and even clients. But it does not have to be a source of frustration or profit evaporation.

If your agency has been resisting a project management system, it’s time to recognize that you are choosing to put your agency at risk. A shop without a more sophisticated tool and process for getting the work done on time and on budget will experience missed deadlines, scope create and frustrated clients. It’s not ideal from your team’s perspective either. No one wants to drop the ball or disappoint a client or teammate.

Agency owner Peter Coppinger knew all of this too well. His own shop, located in Dublin, Ireland was struggling to find a tool that would help them keep everyone in alignment and manage all of the details of every job without fail. That frustration led them to decide to design a project management tool of their own, Teamwork, which is one of the more popular options among agencies throughout the world. His software now powers more than 20,000 businesses. During our conversation, Peter walks through the common mistakes agency owners make with project management and some best practices for overcoming them – all with the goal of profitably growing and scaling your agency.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:
  • Pitfalls that many agencies face when it comes to getting the work done
  • Why agencies should be tracking and charging for every little piece of work they do
  • Peter’s best practices for managing projects effectively in the agency world
  • What characteristics agencies should look for in their search for a qualified project manager
  • Why effective project management is the key to growth and scale
“It’s easy to be a busy fool. As you scale your agency and add more people, you need to make sure you are scaling your profits as well.” @irlTopperCLICK TO TWEET“You’re not managing projects effectively if you’re constantly whipping people to get work across the finish line. You want your team to be self-reliant, and project management systems play a major role in that.” @irlTopperCLICK TO TWEET“Some customers are willing to pay more, and you need to have systems in place that can extract that value.” @irlTopperCLICK TO TWEET“People who are managing projects effectively are usually a rare combination of organized and good at dealing with people.” @irlTopperCLICK TO TWEET“Every agency has similar kinds of daily projects. If you don’t write down and organize the steps it takes to get them done, you will never be able to scale your agency.” @irlTopperCLICK TO TWEET Ways to contact Peter Coppinger:
  • Website: https://www.teamwork.com/
  • Website: https://www.instantagencytools.com
  • LinkedIn: https://www.linkedin.com/in/peter-coppinger-03284b/
  • LinkedIn: https://www.linkedin.com/company/teamwork-com/
  • Facebook: https://www.facebook.com/TeamworkHQ
  • Twitter: @teamwork
  • Twitter: @irlTopper
Tools & Resources:
  • Sell with Authority (buy Drew’s book)
  • Podcast Giveaway
  • Facebook Group for the Build a Better Agency Podcast
...more
View all episodesView all episodes
Download on the App Store

Build a Better Agency PodcastBy Drew McLellan

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

285 ratings


More shows like Build a Better Agency Podcast

View all
The Knowledge Project by Shane Parrish

The Knowledge Project

2,673 Listeners

Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

697 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,828 Listeners

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies by Jason Swenk

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

122 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,934 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

209 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

258 Listeners

My First Million by Hubspot Media

My First Million

2,647 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

185 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

The Morgan Housel Podcast by Morgan Housel

The Morgan Housel Podcast

1,043 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

159 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

84 Listeners

Beyond The Prompt - How to use AI in your company by Jeremy Utley & Henrik Werdelin

Beyond The Prompt - How to use AI in your company

57 Listeners