Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations. 🎦 Watch the video podcast version on YouTube 🎙️ In this episode, we explore: • The evolution of omnichannel commerce and its impact on the retail sector. • How B2B marketplaces are revolutionizing the transition from offline to online business models. • Strategies for effectively integrating offline and online channels to enhance customer experiences. • Maria Fernanda’s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA. This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation. 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: ecommert Website X/Twitter LinkedIn 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!