Dr. Sheldon Salins is an orthodontist known for his magnetic personality, signature bow ties, and a passion for storytelling that resonates with patients and colleagues alike. Based in the San Francisco Bay Area, Sheldon has built a thriving orthodontic practice rooted in authenticity, innovation, and community engagement. Whether he's rapping on stage or mentoring fellow orthodontists, Sheldon brings energy and optimism to everything he does.

On this episode, you will discover:

• How Sheldon grew his orthodontic practice through online reviews and authentic patient experiences
• Why LightForce Braces provided a breakthrough in esthetics and clinical efficiency
• Sheldon’s journey from South Florida to Harvard to launching a practice in San Francisco
• Practical tips for orthodontists on asking for Google and Yelp reviews
• The origin story behind his signature bow tie and its impact on personal branding

Recorded June 3, 2023 at the LightForce Future meeting in San Diego, CA.

Generous support for this podcast comes from Solventum and DentalMonitoring.

Musical Tributes:

• "Thriller" by Michael Jackson
• "The Great Pumpkin Waltz" by Vince Guaraldi from It’s The Great Pumpkin, Charlie Brown soundtrack

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.