Madison and Wall Podcast

Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising


Listen Later

On this week’s M&W Podcast we summarize our analysis of near-term scenarios for the economy and advertising industry, explore what an EU tax on digital advertising would do, what a tarrif on pharmaceutical advertising would do, Havas' latest results and much more.

Plus, on this week's podcast, our Advertising 101 series continues with a focus on outdoor and out-of-home advertising with Keith "Kappy" Kaplan, an advisor, investor and industry executive - including as global CEO of WPP's out-of-home buying division, Kinetic.

This follows the past seven weeks where we explored the role of agencies (Ep. 23 with Macquarie Securities' Tim Nollen, the function of global account leads (Ep. 24 with Heartmore's Carl Hartman), media agencies (Ep. 25 with Boston University professor Janna Greenberg), media planning (Ep. 26 with Scott Wensman), media research (Ep. 27 with Stacey Schulman), national TV and CTV buying (Ep. 28 with Todd Gordon) and local TV (Ep. 29 with Janice Finkel-Greene).  Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).

...more
View all episodesView all episodes
Download on the App Store

Madison and Wall PodcastBy Madison and Wall

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Madison and Wall Podcast

View all
a16z Podcast by Andreessen Horowitz

a16z Podcast

1,090 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,143 Listeners

Pivot by New York Magazine

Pivot

9,546 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

556 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,459 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,805 Listeners

Next in Media by Mike Shields

Next in Media

43 Listeners

Hard Fork by The New York Times

Hard Fork

5,489 Listeners

Marketecture: Get Smart. Fast. by Ari Paparo

Marketecture: Get Smart. Fast.

21 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

556 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

506 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,334 Listeners

Mixed Signals from Semafor Media by Semafor Podcasts

Mixed Signals from Semafor Media

208 Listeners

Agency Business by Brian Wieser and Olivia Morley

Agency Business

1 Listeners