We spent a lot of the last year steeped in worry. It was inevitable, given what we’ve all experienced. But even when we’re not facing a global pandemic — it’s easy to get caught up in your own mind, given our work. It’s the nature of the beast for problem solvers like us, working in an ever-changing industry, where our decisions and performance effect so many. Expected but exhausting. In that constant chaos, it can be especially difficult to remember to be grateful. Author Kristi Nelson turned her journey back from Stage 4 cancer into a mission to remind herself and others of the importance for gratitude. Many of us have been on the receiving end of a wake-up call. The Covid-19 pandemic created that for a lot of people in every corner of the globe. Kristi’s message is all about how to be thoughtful and intentional as we move forward.

In this episode of Build a Better Agency, Kristi and I explore gratitude, with a particular focus on how it can affect and elevate agency owners and their businesses. We discuss how being grateful can assist problem-solving by reframing challenges as opportunities. We also look at how to show up as a leader who savors uncertainty, why it’s important to cherish connections, and what the “Golden Rule” gets wrong.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• Why it’s so easy to fall back into an unfulfilling groove
• How being grateful can aid problem solving
• Reframing uncertainty for gratitude
• How to show up as a leader who savors uncertainty
• Cherishing connections
• What the “Golden Rule” gets wrong
• How to find out what your team truly wants
• Understanding liminality

Ways to contact Kristi Nelson:

• Book: https://gratefulness.org/wake-up/
• Websites: https://gratefulness.org
• Facebook: https://www.facebook.com/gratefulness.org/
• Twitter: @GratefulnessOrg

Tools & Resources:

• Sell with Authority (buy Drew’s book)
• Facebook Group for the Build a Better Agency Podcast
• My Future Self Mini-Course