Mark Keto is the NASCAR project manager for Goodyear and he’s bringing us more behind the curtain. Keto checks in from Akron, Ohio, where the company is based and what takes place there; what a race week looks like before traveling to the racetrack; the expectations for Richmond Raceway with the additional option tire; how Goodyear approaches each race weekend and what they are doing behind the scenes; communication with race teams about recommendations; how Goodyear shifts through all the feedback in the industry before determining a new tire compound; the difference in tire wear versus tire failure; the battle of tires that wear out on the racetrack but not what Goodyear is selling on production vehicles; how the collaboration between NASCAR and Goodyear and the drivers and Goodyear has evolved over the years; the process of creating a tire; is a mixture really a mixture; how Bristol played out in live time for Goodyear; needing time to dig into the data after an event; what it means to put down rubber on a racetrack; the math of how many tires to bring to the track; the resources Goodyear brings to the racetrack; the RFID chips in the tires; the importance of tires coming back to Goodyear after an event and what happens to them; what drew Keto to the tire business; what it means to be the tire supplier for a sanctioning body; and what the fans need to know.  

Original music created by Tony Monge.

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