Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.

This episode is with Alex Canter, CEO of Ordermark (www.ordermark.com), a Los Angeles-based online ordering management platform funded by Techstars, TenOneTen Ventures, Mucker Capital, Act One Ventures and several angels.

Alex talks about growing up in the restaurant business (Canter’s Deli in LA) and how that led to the idea for Ordermark, raising money from (and through) family members, converting an angel investor into the company’s CTO, and pitching Los Angeles investors.