In this week’s episode Coach Brendan Suhr is joined by Juli Fulks, head coach of the Marshall women’s basketball team. A Ph.D. in leadership and 2023 NCAA Division III National Champion at Transylvania University, Fulks led her teams to a 91–2 record and a 64-game winning streak before taking over at Marshall—one of the most impressive coaching runs in college basketball.

The two discuss her transition to Division I, the modern challenges of roster management and NIL, and how her scientific mindset shapes her approach to coaching. Fulks breaks down the principles behind her elite zone defense, the value of simplicity in teaching, and why she builds culture through service, trust, and adaptability. She also shares insights from her research in neuroscience and leadership—explaining how communication, clarity, and curiosity help teams reach peak performance.

All that and more on episode 314 of the Coaching U Podcast presented by Noah Basketball.

Noah Basketball is trusted by 28 NBA teams, over 200 NCAA programs, and over 1,000 high school programs to capture and analyze key shooting metrics to help your players perfect their shot and reach their max potential.Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠noahbasketball.com⁠⁠⁠⁠⁠⁠⁠⁠

Special Offers!

🏀 The Full Video Sets from the recent OHSBCA Clinic, BCAT Clinic, Larry Shyatt's Annual Coaching Clinic & Coaching U Live 2025 are Now Available on Coaching U+

Now’s your chance to watch every speaker, every session, and learn every strategy shared at this year’s clinics anytime, anywhere, on any device!

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