If you are a B2B founder, investor, or entrepreneur looking to get ahead of the competition and leverage modern strategies for growth marketing, then this episode is for you! Growth marketing is the more modern version of traditional marketing, and it involves testing, data engineering, and making decisions based on realistic data.

When resources are limited, entrepreneurs should be smart with how they utilize their budget and make sure they see returns before investing more money into an idea. For example, when selling T-shirts, one should experiment with different marketing strategies online and pour money into the ones that show the most success.

Elzie and Bulut Akisik explore how to experiment with different marketing strategies online and allocate funding towards the ones that yield positive results. Tune in to learn how they benefit your business and gain insight into what makes a successful growth strategy in today's market.

Episode Highlights

01:19 - The way I see it, the biggest value comes from, is actually the amount of budget you have. Think about, like you're against—assume that you have a startup, right? You're probably against some very big folks out there who has much bigger marketing spend, thousands of people doing something. So, you need to be smart. You need to cherish every dollar you have. You need to work around every idea that you have. You need to make sure that it actually works, and then you start investing by seeing returns.

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