The conversation of diversity, equity, and inclusion and DEI policy creation is something on the minds of many agency owners. How to tackle such a delicate and complicated topic can be overwhelming and confusing. The fear of getting it wrong or not doing enough can lead to no action at all, which we can all agree does nothing to further the cause. But how exactly do we begin and how do we get it right? Nikki McCord returns to expand upon the conversation we started in Episode 304 (“The ROI of DEI). Nikki consults people and companies on how to make committed changes, in both policy and behavior, surrounding the topic of DEI. She’s a passionate expert on the subject and the discussion is sure to inspire ideas and action.

In this episode of Build a Better Agency, Nikki McCord and I talk specifically about the concept of DEI policies and how to best approach them. Beyond that, we look at the way tiny shifts can make a big impact and why we need to give ourselves permission to make mistakes along the way. Beyond our own agencies, we also discuss how to incorporate these challenging conversations into our work with clients and vendors.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What should be included in a good DEI policy
• The difference between a policy and a statement
• How to rethink your approach to a DEI policy
• Tiny shifts that make a big impact
• The importance of authenticity
• How to guide clients through DEI conversations
• How to get through the fear of making mistakes surrounding DEI

Ways to contact Nikki McCord:

• Websites: http://mcconsultgroup.com
• Facebook: https://www.facebook.com/McCordConsult/
• LinkedIn: https://www.linkedin.com/in/nikki-mccord/
• Twitter: @McCordConsult

Tools & Resources:

• Sell with Authority (buy Drew’s book)
• Facebook Group for the Build a Better Agency Podcast
• My Future Self Mini-Course