Elzie chats with Ron Story about the benefits of long-term business partnerships. Ron shares his preference for a five-year deal to allow both parties to grow together and establish expectations. However, his business operates on a month-to-month basis due to its cyclical nature.

Ron emphasizes the importance of not pushing to increase numbers drastically, instead allowing clients to adjust accordingly and avoid an adrenaline dump. Ultimately, their goal is to have skin in the game and provide exemplary performance that makes customers never want to let go.

Tune in to discover the advantages of committing to a long-term business partnership and how it can benefit both parties involved. Hear their perspectives on how gradual growth can be more beneficial than drastic increases in performance expectations. Listen now for actionable advice on making your business relationships last!

Episode Highlights

02:14 - Let's just double what you've been doing so that you can adjust to it. Because taking somebody who's used to doing five appointments a week to five appointments a day, they're going to be exhausted. The adrenaline dump that they will receive on that first day that they do five appointments will be like nothing they've ever experienced, and they're going to hate me. We've learned to just throttle it for them. That's the ideal situation, is we work with you on a month-to-month basis that way we have some skin in the game. Where if we don't perform, you don't want to keep working with us, but you're not obligated to stay with us for 12 months if we're not doing our job. I believe if we're doing our job, you are not going to want to get rid of us. So, that's how that works.

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