In this episode of "Game Changers for Government Contractors," host Michael LeJeune dives into the complexities of government contracting sales calls. He highlights common mistakes salespeople make when approaching contracting officers and explains why a research-driven strategy is essential for success. Michael also emphasizes the importance of having clear objectives—whether it's gathering information, booking a capability brief, or building relationships. Learn how to pivot during calls, keep the conversation productive, and avoid the common pitfalls that lead to dead ends. This episode is packed with actionable advice for GovCon sales professionals looking to improve their results.
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