The Strong Life Project Podcast

EP 3468 Beware the sunk cost fallacy


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Just because you’ve invested time, money, or energy into something doesn’t mean you should keep going if it’s not serving you. In this episode of The Strong Life Project, Shaun O’Gorman unpacks the sunk cost fallacy, the trap of holding on to failing decisions, toxic relationships, or dead-end projects simply because you’ve already put so much in. High performers know that cutting losses isn’t weakness, it’s wisdom.

Key Takeaways:

  • Why clinging to bad decisions costs you more in the long run
  • How fear of wasted effort keeps people stuck in mediocrity
  • The difference between perseverance and stubbornness
  • How leaders and high performers know when to pivot or walk away
  • Practical strategies to break free from the sunk cost trap and move forward
  • If you’ve been holding on to something that no longer serves your growth, this episode will help you let go and focus on what really matters.

    Listen on: Apple Podcasts | Spotify | YouTube

    Follow Shaun O’Gorman for more high-performance insights.

    The post EP 3468 Beware the sunk cost fallacy appeared first on The Strong Life Project.

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    The Strong Life Project PodcastBy Shaun O'Gorman: Human Behaviour & High Performance Coach

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