Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Chris Ripley, CEO of Smarter Sorting (www.smartersorting.com) which makes software to help cities better sort hazardous household waste.

The Company recently raised a $5M seed round led by from RTP Ventures. Previous investors include 415 Investments, McCune Capital, Niagra Business & Innovation Fund, Texas Venture Labs, Austin Technology Incubator and others.

in this episode, Chris talks about raising money for an "unsexy" startup, raising capital from investors who (originally) said "no," what to ask VCs in the first 5 minutes of a meeting, how to react differently to leads vs. followers, some key Austin resources, and more.